Mon | Jun 25, 2018

OXX System expands the mission

Published:Monday | January 15, 2018 | 12:00 AM
Oxx beauty and Hair Care
Oxx beauty and Hair Care
Oxx beauty and Hair Care
Oxx beauty and Hair Care
Oxx beauty and Hair Care
Oxx beauty and Hair Care
Oxx beauty and Hair Care
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OXX System is the revolutionised approach to haircare which has taken Jamaica by storm with first-class products and services for all hair types. With their mantra being products, standards and guidance, OXX aims to create a difference in the way people of African-textured hair types care for their hair.

Their brand new location at 7-9 Ardenne Road, Unit 4, sports a lavish contemporary design which is spacious enough to offer a wide array of services. The new location boasts three workstations, four sinks, two drying areas and an entire OXX nail care unit within the salon. "We could not do it anymore with just two sinks, with the number of clients we were getting," said director Suzanne Wilson. Every shelf within OXX salon is stocked with OXX System products, which will allow ease of access to persons who are interested in purchasing.

Wilson strikes as a very passionate hair enthusiast that is here to make a difference. "We are not a company that only sells products. We are also here to guide persons of all hair types the right ways to take care of their hair," said Wilson. The OXX System line of products was created to offer more moisture retention. The products include OXX System pH Balanced Shampoo,The Pre-Conditioner Booster, Conditioner, Leave In-Conditioner, Serum, Moisturising Hair, Finisher, Soft Curl Enhancer, Maintenance Oil, Rejuvenating Mist, and even a body butter. Later this year, OXX will be introducing their new Intense Conditioner for the ultimate moisture retention experience and a series of scrubs for their nail care line.

"African textured hair is not meant to be manipulated, but we have to, so our services include teaching the ways to manipulate and care for it," said Wilson. She ardently discussed how many Jamaican women are suffering from traction alopecia, which is the constant pulling of the hair that leads to hair loss. "At OXX, we do not encourage brushing, extensions or weaves. We work with your natural hair in whatever condition it is," said Wilson.

"If you are willing to listen to what we are saying and abide by our standards, you will be pleasantly surprised," said the hair tycoon, who is focused on expanding her products and services to impact all women of African hair texture. As black people, no matter to what degree, our hair [is]our defining quality and is connected to our self-esteem. Wilson's mission is to empower people to love and appreciate their hair more.

latara.boodie@gleanerjm.com