Tue | Dec 1, 2020

Pure Magic with Bead Jamaica

Published:Monday | July 29, 2019 | 12:22 AMNatovia Shand - Gleaner Intern

Sifting through a pot of precious stones, jewels, or gemstones, you may find stones unique to their own colour, meaning, or story. Calling out to you, just like any other fine adornment or art, these are not to be confused with mere pebbles and are, in fact, meaningful properties synonymous with chakras, the energies that flow within your body.

Bead Jamaica produces a fine range of quality gemstone bracelets that hold stories of stability, endurance, confidence, and many others, that are deeper than the eye can see.

Raschel Jadoo, owner and gemstone designer of Bead Jamaica, makes a statement with her designs by carefully selecting charming stones combined with jewellery accents to form signature pieces. She insists that she loves working with these special gemstones, since they have uniquely positive meanings. Surprisingly, the aesthete balanced both school and a part-time job when she started the business in 2013. At the time, she had just switched between faculties at The University of the West Indies. So while pursuing and eventually earning her Bachelor of Science in Psychology, Jadoo reasons that her lighten courseload made it easy for her to balance school, work and business. She is now pursuing her Masters in Psychology.

“At UWI, people normally find their niche, and that’s where I found mine.” She explained that she was initially gifted a gemstone bracelet and her love for the jewellery was sparked. With an obsession, Jadoo met up with the person who made these bracelets, who eventually taught her how to make her own. As of 2018, the brand has expanded to form a collection of maternity, zodiac, and name bracelets, wired beaded jewellery, among others that are each linked with beads of metaphysical properties.“The howlite helps with insomnia and the lava beads are great diffusers for essential oils”.

Taking inspiration from other designs, Jadoo works on her bracelet with a creative ingenuity of “whatever comes to mind” and goes straight to planning and laying out beads to form her products. A lover of Santorini and Greek culture, Jadoo plans to label names for her work. Her tagline states,“A unique style for everyone”. Her pieces run from eight to 10 millimetres, and custom orders or customisation for bracelet sizes are offered.

What’s next for the rising jeweller is Kingston night market on August 6, where she will feature her products. Also, Bead Jamaica will be partnering with the Sickle Cell Unit at The UWI, so that 5% of every purchase made as of August 1 until November 23, will be given back to the unit. This will assist with their annual children’s Christmas treat. There will be a donation box left at the location, so that people can drop off non-perishable items or gifts for the kids.

You can contact Bead Ja at 876-457-8591, place an order on Instagram @bead_ja. You can also opt for emailing them at beadedgreatness@gmail.com.