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Guinness gets a new look

Published:Thursday | November 6, 2014 | 11:00 AM
Guinness launches new stylish bottle. Contributed

IN THE true spirit of 'Giving More' to its loyal customers, Guinness has given a new classic gold and black look to its 275ml dark brown bottle that holds the legendary Arthur Guinness brew.

The new-look bottle, wrapped around the neck by two golden royal bands of foil, is complemented by a new logo said to be a graphic designer's paradise. It carries the traditional harp, the bold 'GUINNESS' mark with its customary font that distinguishes it, and the signature of the man who started it all - Arthur Guinness.

Guinness brand manager Racquel Nevins said that, "We are always looking for innovative ways to give more to celebrate our loyal customers and maintaining relevance. As such, we thought that this year - it was timely as we commemorate the work of founder Arthur Guinness - we would unveil a new packaging for his legendary brew."

The new-look bottle was launched at the recently held, highly anticipated Arthur Guinness Day' concert at the National Arena.

Nevins continued, "We are happy to have launched our new stylish bottle in Jamaica, our largest regional market, at a time when the Caribbean, in particular, is celebrating Arthur Guinness in style." The new bottle is not a temporary change, but will be the permanent look of the bottle going forward.

Brewed in almost 60 countries and available in more than 120, Guinness is considered to be one of the most successful beer brands worldwide.