Fri | Aug 18, 2017

Same great taste, now canned Malta

Published:Thursday | August 20, 2015 | 8:00 AM

Beverage giant Red Stripe continues to excite consumers with a series of innovations. Over the last three years, the company has produced Red Stripe Lemon Paradise, Red Stripe Sorrel and new one-litre bottlings for Guinness and Red Stripe. Now the team is at it again, creating a new spin on an old favourite, the refreshing taste of Malta in a 330ml can.

According to Red Stripe Innovation Manager Rory Burchenson, the same non-alcoholic vitamin-enriched brew that Jamaicans have come to know and love is in a new package.

"We are excited to announce that by September, all our outlets will have Malta cans in stock. We are anticipating that consumers will love the portability and convenience of the new package," Burchenson said.

Being unbreakable, portable and easier to cool than the regular bottle, the Malta Can makes it very convenient for consumers to enjoy the brew at any time of the day, whether it is a day at the beach, a sporting occasion or just relaxing at home. It is a great drink for any occasion.

"Though cans will be available in bars and supermarket outlets islandwide, we are actively targeting the hospitality industry as well. Most hotels already have the Red Stripe cans as there is a preference over glass bottles in the pool area and the beach," Burchenson added.