CB PAN Is Back With A Bang!
Caribbean Broilers (CB) Pan Chicken Championship is back, and launched its culinary extravaganza, dubbed 'PAN' as part of its 11th staging celebration, last Wednesday morning on the terrace of the Half-Way Tree Transport Centre.
With CB's commitment to improve and expand the pan chicken industry, PAN 2016 intends to once again preserve tradition while enhancing the Jamaican culture.
Brand manager of CB, Alicia Bogues, along with the CB team, encourages entrepreneurship and the advancement of PAN as a brand Jamaica product.
"With the goal of generating increased economic activity and bolstering small business and entrepreneurship, we are venturing into new communities so they, too, can benefit. Over the years, we have witnessed the impact of PAN on the communities we have visited, so it's only right to ensure more Jamaicans have an opportunity to enjoy the PAN experience," expressed Bogues.
Also encouraging entrepreneurship and better business minds is Jamaica National Building Society (JNBS) senior manager of marketing and brand management, Donna Mesquita, who highlighted that JNBS prides itself in giving persons the opportunity to access funds to start up their own businesses.
Dreaming and thinking big, CB wants to drive this year's PAN beyond local attendance and evolve into a must-do activity for both citizens and tourists.
Similar to previous years, the competition is open to pan chicken vendors and anyone who prepares pan chicken regularly. Pans are looking to light up on Saturday, August 27 as the journey heads into new territory, Breadbasket, St Elizabeth. Competitors from the parishes of St Elizabeth, Manchester, Clarendon, St James, Westmoreland, and Hanover will battle in their quest to advance to the Grand Finals of PAN 2016.
As PAN 2016 ventures into new communities, action will intensify on Saturday, September 24 as PAN moves to the 'home and birthplace of jerk' - lush Portland. Here, competitors from the parishes of Portland, St Mary, St Thomas, St Catherine, Kingston and St Andrew, St Ann, and Trelawny will square off in Region 2.
A winner and the first runner-up from each parish regional will advance to the Grand Finals, scheduled for Sunday, October 30 at its new venue, Half-Way Tree, to vie for the coveted title of PAN Champion 2016.
With the help of a number of partners and sponsors, PAN 2016 is expected to be an unforgettable experience.