Mon | Jan 22, 2018

Grace unveils Champs edition Lishous

Published:Thursday | March 23, 2017 | 12:00 AM
(From left) Andrea Coy, CEO GraceKennedy Foods, Grace mascot Champsy, Grace Brand Ambassador & Olympian Shelly Ann Fraser-Pryce, and Michelle Allen, CEO GKMoney, pose with bottles of the new Lishus Juice Drink at the launch of the Grace-ISSA Boys & Girls’ Championships.

With a massive commitment of $110m to the ISSA Boys & Girls' Championships, the GraceKennedy Group plans on going hard for the 2017 staging. The company is giving everyone an opportunity to get involved and win lots of prizes in a Champs promotion involving a new 'Champs' bottling of the juice drink Lishous.

The first 2,500 persons to bring in two Champs Edition Lishous labels of any size to the National Stadium will receive a bleachers Champs ticket for Friday, March 31.

"We've designed special Lishous labels with colours to represent the different schools participating in the championships. Persons can purchase any size Lishous at any supermarket or wholesale island-wide, enjoy our great-tasting beverage, and before disposing of the bottle remove the label. Take the labels to the Lishous booth at the National Stadium, redeem a free ticket and enjoy the happenings," said Karen Willis-Mussington, senior brand manager beverages Grace Foods.




In addition, as part of the #GoHard campaign launched earlier this year, consumers can represent for their school online for the institution to win a share of $1.5 million dollars. A school from each county will walk away with $500,000 on April 1 at Champs.

"Fans can go online to Grace Foods' Facebook page and enter the Dashboard if they haven't already. They can set up their profile at Once they've done that, they'll have a personalised Dashboard. Select 'Champs Leaderboard', a list of schools participating in Champs, their ranking and the number of points they've accumulated will appear. From that list individuals can select the school they'd like to 'rep'. Once that selection has been made, it cannot be reversed." Toni Ann Mclennon social media manager, Grace Foods

"Another aspect of the Dashboard awards fans points for engagement. The more fans engage with content online, i.e. liking, commenting and sharing, the more points they gain, which they can later use to redeem prizes. Fans can also rep their school and gain points by uploading a photo of themselves with Champs Branded Lishous to the posts comment section," Mclennon added.

GraceKennedy is very devoted to Champs and sporting activities in general in Jamaica as they believe that excelling in any, sport could be the gateway for life-changing opportunities.

"We at GraceKennedy believe that we withstood the test of time. We're 95 years old simply because we live our core value of honesty, integrity and trust. There are lots in store for those on the track, in the stands or tuned in otherwise; prizes, surprises and giveaways. With all the activities that Grace will be implementing around Champs, we are totally excited and supportive of Champs," said Andrea Coy CEO GraceKennedy Foods.