Wed | Sep 20, 2017

Doctor's Appointment | Men in the spotlight - 'Dr's Appointment' joins NCB Insurance to focus on men's health for Black History Month

Published:Wednesday | February 15, 2017 | 2:00 AM
Dr Sara Lawrence, host of ‘Dr’s Appointment’, and fitness trainer André Brown on set after a discussion on healthy lifestyle practices and weight loss. Express Fitness, NCB Insurance and ProCare are sponsors of the Dr’s Appointment’s ‘New Year ... New Me ... Weight Loss Challenge’ encouraging healthy habits. Follow the journey on social media, @DoctorsAppt #losetowin.

While the world observes Black History Month, a number of organisations, led by NCB Insurance, have come together to host an initiative aimed at inspiring long-term positive action in men's health.

The partnership - which includes NCB Insurance, Dr's Appointment TV show, Jamaica Urological Society, Heart Foundation of Jamaica and the Jamaica Cancer Society - will facilitate the second staging of the annual NCB ProCare Men's Health Week under the theme 'Ready Up ... Protect Your Health'.

It targets a part of black history that sees a majority of men of African descent neglecting to take control of their health with three correlated events scheduled for the week of February 21-25. The first two are in-branch, taking place on Tuesday on the lawns of the head office (Atrium) at Trafalgar Road, and then on Thursday on site at the Mandeville location on Perth Road. Those events will climax on Saturday at Devon House for a Saturday family health and wellness day between 10 a.m. and 4 p.m.

During the weeklong observance, numerous activities have been designed to educate men, and the women in their lives, on effective preventative measures for better health.

 

GREATER AWARENESS

 

Anntonette Cowan Palmer, regional manager for NCB Insurance Company Limited, noted that the initiative also seeks to generate greater awareness around the importance of having affordable health insurance to assist with the onset of diseases.

"Tradition disarms men in more ways than we can imagine. The most debilitating and detrimental of those has to do with how they treat with their health. Cultural messages tell our men to be tough no matter what and this, unfortunately, results in a resistance to formal health and examination techniques, as well as a belief that it is weak to be concerned about harmful changes in the body. Through this health-week initiative and included events, we target that kind of mindset," Cowan Palmer said.

All events will incorporate fitness and open information sharing on a wide range of topics. Attendees will also have a chance to indirectly contribute to the Jamaica Cancer Society by opening a ProCare account, as part proceeds will be donated. ProCare provides financial competitive benefits while an individual is alive, assisting him or her with maintaining a decent quality of life as well as independence in the event of critical illnesses such as cancer, heart attack, major burns or stroke. The plan offers up to J$5 million coverage on diagnoses.

 

DEBUNKING MYTHS

 

"Like NCB Insurance, Dr's Appointment understands the importance of debunking cultural myths and educating persons about their health. We agreed to the partnership because our men are too important to be left alone to fall victim to health struggles. We want to say to men and, by extension, the women in their lives, it is time to do away with those notions that only stand to compromise your quality of life. There is strength in being aware, asking for help, seeking out a healthy lifestyle and preparing for the worst," said Melody Cammock-Gayle, managing director of Maverick Communications Limited, executive producers of Dr's Appointment.

This collaborative effort furthers The NCB Group's promise to empower Jamaicans to put their best and healthy life forward; and Dr's Appointment aims to provide credible, health-related information to its audience.