Healthy fun at NCB Insurance men’s wellness day
The curtain came down on the highly anticipated annual NCB Insurance ProCare Men's Health Week, ending with hundreds of men, women and children participating in a fun-filled Family Day Festival that featured rich information, healthy diet options and free check-ups for the entire family at Devon House last Saturday.
The three-day initiative, though focused on men, culminated in an exciting event that the entire family could enjoy free of cost. It was born out of a need to disrupt a worrying trend of rejection of formal health intervention by men, and the final day did just that.
The day kicked off at 10 a.m. with a blood-pumping workout session designed and led by Steven Ming from Spartan Health Club, as NCB staff, Dr's Appointment executive producer's team, booth operators and attendees moved to chart-topping tunes spun by DJ Narity.
Regional manager of NCB Insurance Company Limited (NCBIC), Anntonette Cowan Palmer, and Christopher 'Johnny' Daley -the day's emcees - kept the energy climbing, as they ushered persons through a number of interactive sessions hosted by leading medical practitioners in cardiology, oncology, sexology and urology. Men were challenged to do away with their irrational fear of undergoing prostate exams, while adults in general were urged to eat healthy, make regular doctor visits, exercise and plan ahead for medical emergencies with the help of health insurance, like ProCare.
The perimeter of the lawns of Devon House was lined with numerous tents and booths, where festival-goers could receive information on affordable health insurance, browse wellness aides, and participate in a variety of games and gimmicks. The Jamaica Diabetes Association, Heart Foundation of Jamaica, and Jamaica Cancer Society offered free tests of vitals, including blood sugar, cholesterol, blood pressure, electrocardigram, body mass index, as well as pap smear exams for the first 50 women.
In addition, Doctor's Appointment television show infused a vibrant selfie competition, health-centred trivia and hilarious game of gestures, where teams of contestants acted out illness without speaking. There were also plenty of giveaways as well as surprises, including members of the show's 'New Year, New Me... 2017' weight-loss challenge who were on hand to add inspiration.
Meanwhile Spartan Health Club offered cruising patrons competitive discounts on gym membership, while Carla Dunbar Ministries' racy paraphernalia and reading materials for adults was a hit. There was also live cooking by Jason Delvaille Gastronomie and a few stop zones where visitors could get cool water, jellies and natural drinks.
The fun was spread far and wide with the Obstacle Challenge Village that featured a high-energy cycling challenge and a range of obstacle courses that all could participate in. Additionally, an Omni Educator Kiddies Village catered to the children in attendance, keeping all busy with the delights of delicious snow cones and popcorn, and the merriment of the playful antics of a clown, a merry-go-round, and Finding Nemo Bounceabout.
The set-up was complete with a rehydration station, NCBIC lounge area for guests to unwind and seek information on health insurance packages.
By all indications, NCB Insurance delivered on its promise that being and staying healthy can be fun.
NCB ProCare Men's Health Week was organised by NCB Insurance Company in collaboration with Dr's Appointment TV show by Maverick Communications Limited, Express Fitness, Jamaica Diabetes Association, Heart Foundation of Jamaica, and Jamaica Cancer Society.