Wed | Sep 20, 2017

Vitamin boosting IV therapy – Celebrity beauty and energy improving medical treatment launches in Jamaica

Published:Wednesday | May 24, 2017 | 5:00 AM

Celebrities such as Rihanna, Simon Cowell, Kate Moss and Cindy Crawford have all been spotted undergoing IV therapies, which is said to provide many health benefits, such as increased energy, optimised immunity, weight loss and improved skin.

"The treatment is also becoming very popular locally among high level executives, business owners, musicians and other public figures as it helps them to achieve optimal mental and physical performance to meet their demanding lifestyles," noted Dr Janice Fisher, clinical director at Bioregeneration Integrated Medical Centre in New Kingston, the clinic that is launching their IV Lounge to expand their offerings to the public.

IV therapy delivers optimised doses of vitamins, minerals, antioxidants and amino acids directly into the bloodstream and is normally used to treat patients with chronic diseases or nutritional deficiencies.

Studies have shown that healthy individuals only absorb about 40 to 60 per cent of nutrients from food and supplements, and so IV therapies may be regarded as a critical tool to giving the body necessary nutrient during periods of stress and illness.

 

POTENT COCKTAIL

 

The treatment, which can be as short as fifteen minutes, is usually a potent cocktail of vitamins, minerals and antioxidants. Results are said to be almost immediate for some treatments, with effects lasting sometimes for weeks.

According to Fisher, the treatment has been used by medical doctors for decades, even here in Jamaica. However, with the launch of The IV Lounge @BIOregen, the public will now be able to enjoy a wider range of options to treat more conditions in a relaxing therapeutic environment. The well-appointed lounge comes equipped with soothing music, recliner chairs, coconut water and friendly staff to make your experience a pleasant one.

The most popular IVs are the ones for energy and stress recovery, anti-ageing, and beauty.

The Myers cocktail, which is the first ever vitamin IV to be developed by United States physician John Myers, is always a favourite for chronic diseases, anti-inflammation and speedy recovery of sports injuries. This mixture combines high doses of vitamin C, B vitamins, calcium, magnesium, and other trace minerals. The only side effects to consider are possible allergic reactions and minor irritation of the vein, which is said to be uncommon.

"IV nutritional therapy has certainly been one of our most effective treatment options for our patients here at the clinic, and so we thought it necessary to expand the offerings to help more persons suffering with conditions which negatively impact their quality of life and everyday performance," said Fisher.