McNeill, Pennicook attend leading travel trade show in Berlin
Minister of Tourism and Entertainment Dr Wykeham McNeill and Director of Tourism Paul Pennicook were in Germany and participated in the world's leading international travel trade show, ITB Berlin, which was held from Wednesday, March 4 to Sunday, March 8.
ITB Berlin, considered the largest travel trade show in the world, is a key business-to-business platform for tourism industry partners to network, negotiate and do business. More than 10,000 exhibitors from approximately 190 countries exhibited their innovative products and services to the more than 110,000 trade visitors who attended the five-day event.
The Jamaica Tourist Board (JTB) mounted an interactive booth at the event in Berlin, along with 17 co-exhibitors, to showcase the island's flagship resorts and attractions to buyers from Germany and throughout Europe. The JTB's regional director for continental Europe, Gregory Shervington, was also in attendance to market the destination.