Fri | May 26, 2017

JTB gets reggae to party with Protoje

Published:Wednesday | April 8, 2015 | 4:00 AM
Elizabeth Fox, regional director, UK/Northern Europe for the Jamaica Tourist Board with Protoje at the Electric, Brixton, London on March 27, 2015.
From left: Laverne Walker, director at Sackville Travel; Protoje; Elizabeth Fox, regional director, UK/Northern Europe for the Jamaica Tourist Board; and Charlotte Henry, supervisor at Sackville Travel, pose for a photograph ahead of Protoje's concert at the Electric, Brixton on 27 March 2015.
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The Jamaica Tourist Board (JTB) was joined by leading travel agents and media in the United Kingdom (UK), as they prepared to get 'Reggae to Party' with reggae star, Protoje on Friday, March 27. Protoje and his band, The Indignation, arrived in the UK as part of their Europe-wide Ancient Future tour to perform to a sell-out crowd at Electric Brixton in London.

The JTB gained exclusive access to the musician ahead of his show, offering top performing Jamaica travel agents and UK travel media and bloggers an exclusive meet and greet with the rising reggae star.

Elizabeth Fox, regional director UK/Northern Europe for the JTB, said: "It is fantastic to see young Jamaican talent such as Protoje gain worldwide recognition for their music. Protoje is a fantastic ambassador for Jamaica's iconic reggae music, and the Jamaica Tourist Board is proud and excited to watch his growth in terms of global airplay and achievements. It was our pleasure to host our top performing Jamaica travel agents and the media, allowing them to sample a

little slice of music from Jamaica, the Home of All Right here in London."