Promo activities lined up for JTB's 60th anniversary
In keeping with its mandate to advance Jamaica as a viable and desirable tourist destination, the Jamaica Tourist Board (JTB) has announced a number of promotional initiatives it will undertake locally and internationally as part of its 60th anniversary celebrations.
Regional director of the JTB, Janice Allen, listed some of the organisation's plans during her keynote address at a church service held to highlight the JTB's milestone celebration, at the Calvary Baptist Church in Montego Bay on Sunday.
"We have earmarked April through December as the celebratory period for our 60th anniversary. During this time, we have planned a schedule of commemorative activities, and this church service, along with one that is currently taking place in Kingston, are integral parts of that schedule," Allen told the congregants.
"Activities will take place here in Jamaica and in our major source markets of the United States, Canada, and the United Kingdom."
According to Allen, among the JTB's planned list of activities locally are a roving exhibition to educate the public on the entity's work in the tourism industry, and a selection of a volunteer projects to be carried out by JTB members.
"It is extremely important that we help in the preparation of the next generation of Jamaican tourism professionals. In so doing, we intend to mount a roving exhibition which will carried by the Jamaica Library Service across the island. This will be launched on May 7 here in Montego Bay, Jamaica's tourism capital," Allen explained.
"One of the equally important things we will do this year is the selection of a volunteer project, where we, the management and staff, will lend our services to benefit persons with whom we do not often get the opportunity to interact," she continued.
"We will also host an academic seminar which will invite research and discussion on the future of tourism for Jamaica ... (and) of critical importance, we will be honouring 80 staff members who have served the JTB between 10 and 40 years, in a long service awards ceremony."
Sunday's church service was also used to highlight some of the JTB's milestone achievements over the years since its inception on April 1, 1955.
"We were declared the Caribbean's Leading Tourist Board by the World Travel Awards, from 2006 to 2013. Also in 2013, Jamaica earned the World Travel Awards' vote for the World's Leading Cruise Destination, the Caribbean's Leading Destination, and the Caribbean's Leading Cruise Destination for the seventh consecutive year," Allen outlined.
"The JTB is the national tourism agency tasked with the responsibility to market Destination Jamaica. With God's help, we have achieved great exploits over these 60 years," she added.
"We are very proud of our accomplishments, especially those we have achieved from our industry organisations."