Jamaica Tourist Board awarded the 2018 Destination of the Year
Destination Jamaica has been awarded the 2018 Destination of the Year by Classic Vacations. The island was chosen because of its strong and consistent support of Classic Vacations, through collaborating with marketing and product development, to help to build awareness for the destination and drive sales towards Classic’s luxury FIT leisure market and Groups.
“The Jamaica Tourist Board’s (JTB) willingness to participate and test a variety of marketing initiatives offered by Classic Vacations has resulted in greater visibility for the Jamaica brand and hotels,” said Lori Smith, director of global marketing, classic Vacations.
In 2018, Classic Vacations hosted its first Groups Advisory Board in Jamaica, bringing together a select group of top-selling travel advisers focusing on destination weddings and other types of group business. The JTB’s Donnie Dawson, deputy director of sales, provided selling tips and offered support. “We attribute our year-on-year growth in Jamaica to the solid and long-lasting partnership with the Jamaica Tourist Board,” added Smith.