Fri | Dec 15, 2017

Flow goes Back 2 School

Published:Friday | August 29, 2014 | 12:00 AM
Discovery Kids' official mascot, Doki, gets in the groove at the Flow/Discovery Back 2 School fair when he was caught doing the 'Nuh Linga'. - CONTRIBUTED

THE NATIONAL Commercial Bank (NCB) Insurance Health and Wellness zone was a hit at the second staging of the Flow Back 2 School fair in Montego Bay on Sunday.

This was an important component of the event and many parents were able to attest to that as they flocked the area where children were able to get full medicals and haircuts right in time for back to school. In an effort to alleviate critical school-related expenses, Flow and NCB Insurance teamed up with medical volunteers to provide these essential services free of cost in the zone.

According to Stephan Neill, NCB's marketing executions officer, "Our customers are always at the centre of our strategies and, at this time of year, many of them are looking for back-to-school bargains and solutions and so our partnership represents our commitment to ensuring that we help them put their best lives forward," he stated.

This year, the broadband company increased the offerings of the fair to make it into a family fun day.

According to Nicole Campbell, Flow's sponsorship manager, "Last year, we made a commitment to make this event a staple activity in the West, and so this year, we saw the need to increase the offerings to give our patrons an unforgettable experience for the family while simultaneously giving them great deals for back to school," she stated.

Campbell continued, "We decided to engage the children with new and exciting fun rides such as a 5D simulator and a number of other kid-friendly engaging games such as the trampoline photo op area, an interactive POS (point of sale) game stations and an electronic gaming lounge, so that everybody was able to join in on the fun."

The skies opened up minutes to 4 p.m. and the rains came down, but that did little to dampen the spirits of the patrons as they immediately wanted to continue the festivities even after the showers. One patron remarked, "Although it rained, today is still an exciting day for us in MoBay because it's not every day we get an event of this nature. So we are not leaving 'til they tell us it's time to go. Big up Flow and the other sponsors for giving back to the youths of MoBay," she said.