Red Stripe hosts successful blood drive
Red Stripe held its most successful blood drive collecting 104 units of blood. Under the theme, 'It is in your blood to save a life', Red Stripe partnered with the National Blood Transfusion Service (NBTS) to both reiterate the importance of donating blood and replenish the blood bank.
To incentivise staff and encourage more donors, Red Stripe offered prizes for its team members. Kenisha Ferguson-Johnson won the champion recruiter award as 37 of the 50 persons recruited were successful in donating.
Red Stripe has been doing its annual blood drive for more than 15 years and has collected in excess of 1,000 units. In recognising the partnership with Red Stripe, the NBTS expressed gratitude for the very important role the brewing giant played in saving the lives of our fellow Jamaicans. They also said that the partnership enabled them to host the most successful blood drive to date, and it will have a positive effect on the lives of many persons who are in great need.
In 2013, the NBTS collected 30,000 units of blood but the yearly demand is twice as much. The NBTS is encouraging individuals to become voluntary non-remunerated donors and benefit from health checks such as haemoglobin estimation and testing for blood-related diseases. Red Stripe has partnered with the NBTS since 1962.