Entrepreneurs to get lift from PSOJ/Columbus workshop
Entrepreneurs will get an opportunity this week to pick up on policies and other approaches that can help "transform their businesses through technology" when the Private Sector Organisation Jamaica (PSOJ) and Columbus Business Solutions (CBS) come together to host the inaugural Small and Medium-sized Enterprises (SME) Workshop.
The workshop, slated for Thursday, will point to specific ways that communications technology can assist entrepreneurs to gain operational efficiencies, improve their customer service delivery and, ultimately, become more profitable.
CEO of Delivery Solutions Marsha Smikle will share her story during the event, citing examples of her growth.
Smikle moved from the status of employee to becoming a recipient of The Gleaner/PSOJ's 50under50 awards in 2012 and CEO of a successful company.
According to Smikle, her business, Delivery Solutions, "has been transformed using technology, from an operation that was manual and saw mail and packages being moved by hand to a company which transformed its back office operations to a First World mail delivery system".
She said: "Delivery Solutions now has more than 40 clients ranging from major industries such as banking, telecommunications, insurance, public utilities and other SMEs including sponsors of the event, Columbus, and has become one of Jamaica's most successful small businesses."
According to Smikle, "to get the competitive edge, you have to be efficient and this can best be achieved by investing in new technology".
She said: "Technology isn't going anywhere, instead it is constantly evolving, so I encourage my fellow entrepreneurs to be organised and embrace it."
She emphasised that SME owners must also build their business relationships with key persons in their industry and must stay close to their clients as relationship building will also contribute to the success of their businesses.
The CBS-sponsored 'Com-municating Solutions' seminar/workshop will take place at the Courtleigh Hotel in New Kingston from 9 a.m. to 11a.m. Thursday and is expected to give participants the hands-on focus they need to absorb the information.