Gleaner is ad agencies' media of the year
The Gleaner Company has again taken home the Media of the Year Award, announced during the 2013 Advertising Agencies Association of Jamaica (AAAJ) awards luncheon held yesterday at the Terra Nova All Suite Hotel in St Andrew.
The newspaper also walked away winners of the alternative media award and awards in the best agents categories.
The Gleaner has won the AAAJ's top media award 17 times since 1989, including nine consecutive years, more than any other media house in Jamaica.
Christopher Barnes, The Gleaner's managing director, described the win as the best 180th anniversary gift.
"It goes to show that I have a wonderful team which continues to work very hard, and I am extremely elated," Barnes said.
"The editorial department made us very proud (after winning the Jamaica Broilers Fair Play Awards of Excellence in September) and now we've won again on the service side. It's a massive endorsement and we are happy."
He added: "Service is something that we take very seriously, because bad news spreads very fast and what we want is for persons to have a great experience. We can never get complacent and so our plan is to continue to improve and enhance our service and this has given us motivation to that end."
Nordia Craig, The Gleaner's business development and marketing manager, who led the team into the awards for the first time, noted it was a proud moment for the organisation and stressed that nothing beats excellent service.
"This represents the recognition of our focus on service. This is just another avenue through which we celebrate our 180 years of existence and, despite the challenges, we still stand tall," she said.
"The team is always mindful of the fact that we are providing a service and so the customers' needs always come first. Nothing beats quality delivery. We have to make ourselves available and be willing to go the extra mile for our clients."
Sandrea Falconer, minister with responsibility for information, who delivered the main address, encouraged media practitioners to aim for excellence.
"In an age where mediocrity is becoming the order of the day, you (advertising agencies) have to ensure that you stand out in providing first-class service and information," she said.