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Jamaican company inks deal with UNWTO

Published:Thursday | November 13, 2014 | 12:00 AM
Ron McKay (left), CTICo/ADS Global's chief executive officer, shakes hands with UNWTO Secretary General Talef Rifai (right) as CTICo Chairman Edmund Bartlett looks on. -Contributed

Jamaica-based Global e-Tourism Company, CTICo, sister company of ADS Global, an e-Contact Centre located in Montego Bay, recently inked a memorandum of understanding (MOU) for the provision of technological and social-media services with the World Tourism Organisation, a specialised agency of the United Nations.

The MOU was inked at the World Travel Market in London, UK, on November 5, with UNWTO Secretary General Taleb Rifai, CTICo/ADS Global CEO Ron McKay and CTICo Chairman Edmund Bartlett.

CTICo/ADS Global CEO Ron McKay said that the MOU covers "a strategic partnership in all matters that concern using technological advancements to develop tourism products, and more specifically e-Tourism. It will also allow us to support the UNWTO in social media so as to strengthen the connection among members and broaden their brand and centre of influence while ensuring that CTICO participates as panel speakers at UNWTO seminars and events."

Both sister outfits, ADS Global and CTICo, have invested more than US$1 million developing back-office operations, leasing new space, legal representation, new hires and networking at ADS Global's Montego Bay offices at the Fairview Office Centre and the Freeport.

Bartlett said that the MOU fits perfectly into the goals of the entity and will augur well for the development of the global tourism industry. He said, "We have a combination of cutting-edge technology and trained analysts, skilled in the areas of data mining and strategy, content creation, platform development, direct social engagement and community management which drive measurable results."

McKay stated that, "With more than two billion people using social media globally, there is ample data to spot trends, themes, sentiment, and pinpoint sources of online discussions. The UNWTO is aware of this and has sought to firmly position itself for the greater good of global tourism."