Sun | Sep 23, 2018

Black Friday Rapid-ly approaches

Published:Monday | November 17, 2014 | 12:00 AMKeisha Hill
Gladstone Taylor/Photographer Jacquline Wedderburn, branch manager of the Rapid True Value, Lane Plaza on Constant Spring Road, shows one of its unique gift items, a vest organiser - one of the must have items this Christmas.

Discover perfect gifts for everyone on your Christmas gift list, from statement jewellery for her and fine watches for him to toys for little ones, luxury stocking fillers and traditional Christmas hampers.

During the Black Friday Weekend of Sales, you will be sure to find gifts to indulge that special someone this Christmas and you might even be tempted to treat yourself.

Find the perfect present for everyone on your list - even the hard to buy for - at Rapid True Value, the new kid on the block for this year's Black Friday Weekend event.

Its stunning selection of luxury Christmas gift experiences have been chosen specifically to generate an air of magnificence and charm, creating the most rewarding Christmas gift experiences available.

Options include outdoor living, curtains and blinds, bedding and cushions, small appliances, kitchen essentials, decorative accents, bathroom accessories and fixtures, lighting, paint and tools.

According to Jacquline Wedderburn, branch manager of the Rapid True Value store located at Lane Plaza in St Andrew, its participation in this year's Black Friday event is to create an awareness of the products and services it has on special.

"It's the time of year when customers do a bit of fixing up of their homes, so it is usually busy for us. Our Christmas catalogue promotion, which is now on, has a wide variety of deals for building, renovating and just decorating your homes," Wedderburn said.


During the three-day event, from November 27 to 29, customers can take advantage of early-bird specials and 15-30 per cent discounts on storewide items, with the exception of a few selected items.

"Our ultimate goal is to delight our customers and provide an excellent shopping experience. We have rebranded our tagline, which is 'for everything you need to build, renovate and decorate'. We have improved our paint destination centre, refurbished our tiles and kitchen displays, and we have further formed a partnership with ATL and we are now selling appliances, such as refrigerators, stoves, washing machines and air-conditioning units," Wedderburn said.

In 2004, Hardware & Lumber inherited Jamaica's leading hardware/home improvement retail brands of Rapid Sheffield, H&L True Value, Carib Enterprise and Colour Choice.

H&L set out to consolidate its market position, with the objective of creating a universal brand for its 14 retail stores islandwide.

On October 1, 2005, the company formally introduced its new retail identity, Rapid >True Value, to Jamaica and H&L True Value stores islandwide were rebranded. Rapid >True Value is focused on improving its by giving shoppers everything to make their lives easier from thought to finish, in a one-stop shopping environment.