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Best Dressed cuts price of A-grade whole chicken

Published:Tuesday | January 6, 2015 | 11:02 PM
Ian Parsard

Best Dressed cuts price of A-grade whole chicken

Come Friday consumers will begin to pay less for the Best Dressed A-grade whole chicken, the price of which will be reduced by $3 per kilogramme.

However the price reduction will not extend to other Best Dressed Chicken products.

"At this point it's restricted to Best Dressed Chicken A-grade whole bird," Ian Parsard, senior vice president, finance and corporate planning, Jamaica Broilers Group explained.

"There is no reduction on the price of the other range of products but our A-grade whole bird remains the main flagship product of the company and so we felt that it would have the greatest impact."

This reduction was driven by the results of a comprehensive review of the company's December sales performance which took into account major cost drivers like the movement in the foreign exchange and energy rates, as well as market conditions and impact of competition from imports.

Parsard disclosed that the reduction comes in the wake of the company's half year results published in December and which showed a 30 per cent reduction in profits for the year on year.

"Our results are really showing that we've been under pressure and we have not taken further price increases, notwithstanding. So $3 a kilogramme is in fact very significant to the company at this time," he admitted.

"However, we have seen some movements down, energy costs etcetera, but when we look at it in total, we feel that it would be very good to pass on some reduction to the consumers at this point in time. So it's not the first time that Best Dressed Chicken has actually reduced its price and we did that some time ago when costs had come down."

Best Dressed Chicken last increased the price of it's A-grade whole chicken in April 2014.