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ISSA threatens legal action to protect Champs sponsors

Published:Saturday | March 28, 2015 | 12:00 AM

Organisers of the ongoing Inter-Secondary Schools Sports Association (ISSA)/GraceKennedy Boys and Girls' Athletics Championships at the National Stadium and sponsor LIME are up in arms over Digicel's posting of branded images from the event on their social media platforms.

Digicel, which is not associated with the championships, has been posting pictures and other content from and relating to the event, causing ISSA to, through a release issued yesterday morning, threaten legal action.

"The Inter-Secondary Schools Sports Association (ISSA) announced that it is prepared to take legal action against individuals or companies making unauthorised affiliation of their brands with the Boys and Girls' Athletics Championships under way at the National Stadium. ISSA is warning that such actions are illegal and directly contravene the rights of approved sponsors of Champs 2015," read the ISSA release.

false impression

"ISSA has observed instances where unauthorised individuals and companies have been giving the impression that they are in partnership with the organisers and associated with Champs 2015 by engaging in activity such as sharing of copyright names, images, videos, and messages," the release, which was signed by ISSA president Dr Walton Small, continued. "The schools' sports body is calling on those in breach to immediately cease and desist from activities connecting them with the event and pledges to move aggressively to protect the rights of legitimate sponsors."

However, Digicel's Marketing Manager Peter Lloyd contends that his company is simply continuing its efforts to highlight the performances of local high school athletes, giving no indication that the company would be toning down its activities.

"For us, it's about the athletes and showcasing their talent to the world for fans who might never be able to see them perform live otherwise," Lloyd told The Gleaner via email.

"The athletics highlights on Jamaica's largest social media fan base proudly showcase the successful journey of thousands of young athletes," he added.

It is not clear whether LIME's contract with ISSA prohibits the posting of images or information from the event by a rival company.

ISSA lists its sponsors as GraceKennedy, LIME, Huawei, TVJ, Pepsi/Gatorade, and Puma.