Sun | Apr 30, 2017

Marketing Professionals comment on O'Hara's Marketing Stunt

Published:Saturday | April 4, 2015 | 4:00 AM
Matthew Samuda
Nicholas Mundell
Roger Lyn
Nicholas Mundell
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The recent controversy surrounding the introduction of competitor branding at the Inter-Secondary Schools Sports Association (ISSA)/Grace-Kennedy Boys and Girls' Championships has set off intense debates in marketing circles.

The Gleaner canvassed several marketing professionals to get their views.

Note: The views expressed do not represent those of the companies for which the respondents work.