Mon | May 29, 2017

LIME Skool Aid countdown - All ready for biggest back-to-school programme in the region

Published:Monday | August 24, 2015 | 8:00 AM
Carlo Redwood (left), LIME vice president of marketing, makes a scholarship presentation at LIME Skool Aid last year.
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With only days to go before the sixth staging of LIME Skool Aid on August 30, the telecommunications firm says it's 'all systems go'.

Through this annual back-to-school programme, the company has been assisting thousands of young Jamaicans by offsetting various back-to-school expenses.

Carlo Redwood, who leads marketing and products at LIME and Flow, has indicated that the company is preparing to welcome a further 35,000 patrons at this year's event.

Since its inception, LIME has invested approximately $300 million in the programme and has assisted more than 290,000 Jamaicans.

"We are again expecting a large turnout as we have over the years. Times are hard and we continue to extend our well-needed support to ease the burden on parents and guardians to prepare their children for the re-opening of school," Redwood said.

All indications are that the company will continue this trend with its newly merged partner, Columbus Communications, operators of Flow.

 

INVESTMENT IN EDUCATION

 

"Across the region, our business has invested significantly in education, our support in Jamaica being the largest and we are 'better together'. We will continue to offer our support and reach even more people," Redwood added.

Numerous partners have also collaborated on the effort including Huawei, Lasco iCool, the Jamaica Library Services, the National Library of Jamaica, Sangster's Book Store, and the Heart Trust NTA.

The event will take place at the Jam World Showground in Portmore, St Catherine, and will feature a number of areas, which will all be offering items of support.

Students will be able to benefit from the wellness area, which will be offering free health checks and dental care; the barbering salon, which will be offering free haircut for boys just in time for the reopening of school; a shopping village offering various school supplies at discounted price; tuition scholarships and school bags; plus, phone, Internet and cable specials.

While the services will be offered at no cost, patrons attending the event will be required to secure tickets through the purchase of a $300 LIME top-up card at LIME stores in Kingston, Portmore, and Spanish Town, St Catherine.

Additional support is also being provided by IRIE FM, ZIPFM, The Gleaner Company, and Big Buy Variety Stores.