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JAMPRO defends BPO record

Published:Friday | September 11, 2015 | 9:00 AMChristopher Serju

Top executives of Jamaica Promotion Corporation (JAMPRO) have come out in defence of the agency's role in promoting the business process outsourcing (BPO) sector, denying claims by businessman Davon Crump that it has failed the sector in which he has invested and got no help over the years.

"We have a lame duck JAMPRO that does nothing for the BPO sector," Crump had told a Gleaner Editors' Forum in Montego Bay recently.

"When I started business three and half years ago, I reached out to JAMPRO in terms of trying to garner support from them and received none. I mean none, practically none ... ," Crump said in an article published in The Gleaner on Wednesday.

But in separate releases yesterday, both JAMPRO's president, Diane Edwards, and chairman Milton Samuda disputed the claims, insisting that the corporation has an impressive track record in this sector.

"The BPO sector is one of the priority sectors of our operations at JAMPRO, along with other key sectors such as tourism, manufacturing, agriculture and logistics," Edwards wrote. "In fact, there is a department set up within the organisation to handle specific targeting of outsourcing firms globally, as well as to provide direct hand-holding support to local and overseas companies and to monitor aftercare on an ongoing basis."

She continued: "We promote Jamaica to global BPO firms as an attractive, near-shore, English-speaking destination for direct investments via direct targeting. We also seek BPO outsourcing contracts for existing Jamaica-based firms, local and foreign."

The JAMPRO president went on to explain that over the last 10 years, the agency has guided more than 34 firms to establish businesses in Jamaica. These include Xerox, Teleperformance, Sutherland Global Services and Hinduja Global, while Microsoft, Amazon and Humana have outsourced their contracts to local companies.

Facilitate home-grown BPOs

"JAMPRO plays a significant role in presenting a viable business opportunity to the local private sector, to create wealth and contribute to the country's development. We are also instrumental in facilitating the establishment of these home-grown BPO companies," Edwards insisted.

Meanwhile, Samuda noted that the BPO industry was one of the key sectors highlighted at two Jamaica Investment forums at which actual investments were secured.

"The strong third-party endorsements we have received for our marketing strategy were not achieved by chance. They are the result of hard work strategically executed by a highly motivated, professional team at JAMPRO," he said.

"BPO is definitely one of the areas in which the organisation can provide tangible evidence of performance, and it is gratifying that some members of the Jamaican private sector have been able to take up the baton and run in a vibrant sector full of opportunity."

christopher.serju@gleanerjm.com