Earth Hour organisers urge Jamaicans to play greater roles in reducing global warming effects
Organisers of the annual Earth Hour acoustic concert, Caribsave, have encouraged the public to play a greater role in minimising the effects of global warming and climate change by applying the lessons learned from the event throughout their everyday lives.
Earth Hour is an annual 60-minute, symbolic period held across 7,000 cities and 150 countries and territories, where persons are asked to turn off all non-essential lights around their homes to help cut back on global toxic gas emissions. Another aim is to raise awareness about the effects of climate change on the environment.
The event will be held on Saturday, March 19, from 8:30 p.m. to 9:30 p.m., at the Ranny Williams Entertainment Centre in St Andrew.
Speaking at the 2016 Earth Hour launch last Thursday at The Gleaner's Sports Club in Kingston, Heather Pinnock, Caribsave partnerships manager, urged persons to not only observe the hour but to go beyond the hour.
"This Earth Hour, we ask you not only to switch off your lights but to join in social action. Initially, it was just to turn off the lights, but now, there are many other actions that do what we call 'going beyond the hour'. Going beyond the hour means taking the lessons learned at Earth Hour and applying them to everything we do," Pinnock said.
Signature action of the event is the lighting of environmentally friendly, biodegradable lanterns.
Patrons will experience live acoustic performances from Rootz Underground, Nature, No-Maddz, Sevana, and many others.
Exhibition booths will be on display to sensitise patrons on the severity of the topic in discussion.
Performers at previous Earth Hour concerts include Chronixx, Protoje, Jessie Royal, Kabaka Pyramid, and Kelissa.
The event's main sponsors are Wisynco, The Gleaner Company, Lasco, Downsound Records, the Jamaica Public Service Company, and the Jamaica Tourist Board.
JTA Deputy Director Jason Hall said the theme, 'Shine a Light on Climate Action', warrants the nation's undivided attention.
"Climate change is a real and present threat to every aspect of life as we know it. From a tourism standpoint, climate change represents perhaps the greatest threat to this critical industry. Tourism employs either directly or indirectly more than 25 per cent of our labour force," Hall said.