Bartlett to meet with tourism partners in New York, New Jersey
Tourism Minister Edmund Bartlett was scheduled to leave for the United States yesterday to attend several important meetings with strategic tourism partners, including representatives of the Jamaica Tourist Board's advertising agency, in New York and New Jersey.
This is the latest in a series of stakeholder meetings Bartlett has been engaged in since taking office last month.
So far, the minister has met with key tourism groups, including the Jamaica Hotel and Tourist Association, Red Cap Porters Association, leaders of the attractions and ground-transportation subsectors, and employees of the ministry and its agencies across the island.
He has indicated that in his meetings with overseas tourism stakeholders, he will be placing special focus on driving new markets and forging new partnerships.
"We have to look at the existing markets that we have in the United States, Canada and Europe, and we have to drive those to higher levels. The outputs of these markets have to be significantly more, simply because they have the capacity to deliver more for us," said Bartlett.
The minister is being accompanied by Director of Tourism Paul Pennicook.
Bartlett returns to the island on April 8.