Bartlett heading to Canada for 'road show'
As arrivals from Jamaica's second largest source market, Canada, continue to decline, the Ministry of Tourism, in collaboration with stakeholders in the industry, are to take marketing efforts on the road.
Led by Tourism Minister Edmund Bartlett, a team is to visit the North American country next month and September in what he has tagged a 'road show'.
The initiative comes in the face of an 11.7 per cent decline in the market as a result of the sliding Canadian dollar.
"The JHTA, the Jamaica Tourist Board, and the ministry are united in terms of the need for this new marketing approach, and I will be leading a small delegation of representatives from each group to Canada and then to the UK to deal with marketing issues," said Bartlett.
He was addressing the media during a briefing, following a four-hour interactive session with stakeholders at the Montego Bay Convention Centre.
Describing the move to meet with the senior managers as a proactive response to current developments within the market, he noted that notwithstanding the uncertainties, indications for the winter tourist season are "reasonably good".
He also said that the latest figures indicate that for the period July 1-3, 2016, Jamaica welcomed 22,524 stopover visitors, which represents an increase of 13.2 per cent over the number of visitors recorded for the same period last year when the country welcomed 19,902 stopover visitors.
The increase in visitors provided some encouragement as tourism interests met to discuss several pressing issues that affect the tourism sector, said Bartlett in a media release on Tuesday.