Mon | Aug 20, 2018

Do a better job at marketing Prayer Breakfast - youth leaders

Published:Friday | January 20, 2017 | 12:00 AM
Stephanie Prince from Olympic Gardens, St Andrew.
Don-Marie Thompson from Mandela Terrace, St Andrew.

Many persons are of the opinion that the annual National Leadership Prayer Breakfast should be scrapped, and a few young persons from several inner-city communities in the Corporate Area have said that they believe the reason for this is a grave lack of awareness about the event and its objectives in the wider society

Don-Marie Thompson, from the Mandela Terrace community, off Waltham Park Road in St Andrew, strongly expressed her support for the event as she believes, for the most part, that it is achieving its goals. She admitted, however, that the spiritual gathering has not been able to reach many at Jamaica's grass-roots level, especially those in the inner city, because it has not been properly marketed to them.

Thompson was among four youth from the inner city who The Gleaner sponsored to attend the 37th annual National Leadership Prayer Breakfast, which was held yesterday at The Jamaica Pegasus hotel in New Kingston.


'Never heard about it'


"Just this morning, I was speaking to a friend of mine who is very much educated and progressive and is moving on to university, and she said she never heard about it," said the 24-year-old university student at a special forum at The Gleaner's North Street offices following the event.

"I think that the committee needs to do better public relations, which will allow more people to know. I was so shocked to see the brochure this morning, which showed how many things the funds from the Prayer Breakfast have been doing from the 1980s. So I believe that if the committee comes out and publishes these things, then it would be more beneficial. Knowledge is a beautiful thing, and when we share it with others, it changes the way people think," she continued.

Twenty-six-year-old Stephanie Prince from Olympic Gardens shared similar sentiments, noting that once communication strategies are enhanced, then the event would be a standout.

"I must admit that earlier when we got there, we were all discussing among ourselves if it benefited our communities, and I said to myself that I don't see where Olympic Gardens benefits from what is taking place. If we weren't invited by The Gleaner, then probably we wouldn't' have an experience like this," she said.