Mon | Jun 1, 2020

Seaboard, JP assist City of Refuge Children's Home

Published:Thursday | December 21, 2017 | 12:00 AM
A member of the Marketing Seminar gifting and bonding with a child from the home.
A dance done by some of the children from the home.

For the past eight years, the Marketing Seminar group in the School of Business Administration ( SOBA) at the University of Technology (UTech) has forged a bond with the City of Refuge Children's Home.

Both caregivers and children look forward to the UTech Marketing Seminar's Christmas treat. But the UTech Marketing Seminar's involvement with the City of Refuge goes deeper than a one-day treat. For years, these socially conscious students of the SOBA have engaged with these wards of the State by having reading days, make-overs, and clean-up and painting days at the home in Content Gap.

Trevine Benjamin and AndrÈ Solmon, project team leaders for the 2017 staging of the treat, point to the fact that being in Content Gap, the City of Refuge Children's Home does not get the kind of resources and attention from corporate Jamaica that other homes in Kingston receive. This is the genesis of what has now become a tradition of giving back for the UTech Marketing Seminar.

Wallesha Allen of the Marketing Seminar public relations committee noted that this year's staging would not have been possible without kind sponsors and supporters, with the main sponsor being Seaboard Jamaica, the local arm of regional shipping giant Seaboard Marine.

Seaboard Marine is a shipping line that provides direct shipping service to North, South, and Central America, and the Caribbean.




Other sponsors are Jamaica Producers Group, World Brand Services, Seprod, Jamaica Freight & Shipping, NestlÈ/Maggie, Wisynco/True Juice, Facey Commodity, Trade Management Services, Jai International, MFG Trust & Finance Limited, Caribbean Producers Jamaica, Decasseres Farms, MFG Finance, and Grapevine Marketing.

Sherine Louther, manager at the City of Refuge Children's Home, in presenting a token of appreciation to the Marketing Seminar and main sponsor Seaboard Jamaica, said she was grateful for the support over the years.