Tue | Dec 11, 2018

Manufacturers welcome healthy Spike in industry

Published:Saturday | April 14, 2018 | 12:00 AMChristopher Serju/ Gleaner Writer
Imega Breeze McNab (right), executive director of the Jamaica Manufacturers’ Association (JMA), is definitely savouring the taste of the soy-based carrot punch produced by Spike Industries Limited, as Metry Seaga, JMA president, gets in on the sampling.
Spike Industries Limited markets a wide range of fruit juices under its Inseason brand.
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Thursday's tour of the Spike Industries Limited factory at 99 Windward Road, Kingston 2, is evidence that the manufacturing sector is alive and well, according to Metry Seaga, president of

the Jamaica Manufacturers' Association (JMA) who led a delegation to the east Kingston facility.

"It warms my heart to see a company fight the fight and win. Every time I come to a factory like this, I am more encouraged because I see innovative, creative, artistic and graphically interesting designs and products being produced," Seaga told The Gleaner afterwards. "Just yesterday somebody said we didn't manufacture anything in Jamaica. That's just simply not true. Spike Industries went through tough times and they have come out at the other end because of their tenacity and stick-to-itiveness and they are now winning," he stated.

 

Making a profit

 

The company had closed down for the second time when Peak Bottling Company bought it out five years ago, and things are on an upward trajectory, managing director David Wong admitted.

"Right now, we are in a position where we are holding our own, making a small profit. We haven't reached there yet, but things are going well," he disclosed.

With an on-site well, the company has a consistently reliable source of potable water, which is a major asset. In addition, Spike Industries continues to strengthen its relations with the farming community, which provides the raw material for its diverse range of drinks marketed under the brands Farmer Brown, Soyalushus, Inseason, Ripple Juice Blends and Purewater.

The investment in state-of-the-art technology infrastructure to keep its operations in line with global food-safety standards, as well as human capital resources, with workers drawn from neighbouring communities, makes the prospects very good for Spike, Wong explained.

"We see a lot of potential in the export [market] but we are focusing on developing distribution in the local market. One of the things that we are pushing is the Soyalushus, our soy-based peanut punch, and a carrot punch in the bag," Wong disclosed. "But it is priced to the schools, so it is a great alternative to the traditional bagged juice and boxed drinks," said the businessman.