Sun | Feb 17, 2019

Be champions of LOVE - JN Bank's marketing manager urges young athletes

Published:Monday | July 2, 2018 | 12:00 AM
Guy’s Hill’s top Under-14 batsman Calmar Powell, receives a word of encouragement from Carlene Edwards, manager, sales promotion and events at JN Bank, during an Athletes’ Luncheon organised by the school to honour a cadre of student sportsmen and sportswomen recently.

Sports enthusiast and marketing specialist Carlene Edwards has charged young athletes to uphold their values and protect their reputation fiercely to achieve success and establish a lasting legacy.

The JN Bank marketing, promotions and events manager was addressing student athletes at her alma mater, Guy's Hill High School, during a luncheon held at the rural St Catherine institution recently.

"You cannot compromise your values and principles in pursuit of your dream, because, in the final analysis, your achievement means nothing if you don't have a good reputation. And, your reputation is your best and most important asset in life," she advised the young athletes.

"Guard it very carefully because no one will remember your achievements if you cheated or compromised your values to get to the top."

Edwards' advice on maintaining strong Values was part of a broader motivational talk with students, during which she urged the athletes to become champions of LOVE, using each letter in the word to represent an essential motive to succeed.

Using the letter 'L' in the acrostic LOVE, Edwards urged the students to listen, learn and lean - to listen to their hearts, stay focused on their academics, and lean on others for support.

"Listen to your heart, because you are doing this for you. It must be what you want to do, not simply what others want for you," the former Guy's Hill netball team captain encouraged the students.

She said that does not mean that they should not listen to what other people say, but urged them to develop internal filters and recyclers so that they can sift out the negative messages and recycle them into sources of motivation.

"You may be great at sports; however, school is about academics," Edwards reminded the athletes.

She told them to share their knowledge and experiences, and to nurture an environment in which they can support others, while also relying on their teams, coaches, communities and fans for support.

Edwards used the letter 'O' to represent the word overcome, reminding the athletes that their duties were to persevere and excel. She urged the youngsters never to use where they were from, their status, or resources as an excuse for underachievement.

"Winners innovate. They create their path to greatness. They never quit!" she told the students.

Finally, Edwards encouraged students to "excel" and"enjoy" the journey to success.

"Be disciplined and stay focused. Be fearless and bold and you will be unstoppable! Be a winner, be the champion of LOVE!" she concluded.