Mon | Feb 17, 2020

Israeli hoteliers cast eye on Jamaica

Published:Thursday | February 14, 2019 | 12:21 AM

Major hotel brands in Israel have been expressing an interest in investing in Jamaica and are expected to visit the island next month, Tourism Minister Edmund Bartlett has disclosed.

Bartlett is currently in Israel to participate in the Annual International Mediterranean Tourism Market event, which brings together professionals and service providers from the tourism industry and introduces new attractions and tourist destinations.

Bartlett, who is scheduled to return to the island next Monday, noted that meetings in the Mediterranean have, so far, been fruitful.

“We have met with a number of hoteliers, including the luxury brand Brown Hotels. Their properties are a very trendy group, similar to the Hard Rock brand, and I am sure it will be a great addition to our Kingston or Montego Bay offerings,” said Bartlett.

The minister also noted that the investors have accepted his invitation to visit Jamaica and should be in attendance at the upcoming Jamaica Rum Festival.

The festival, which will take place at Hope Gardens on March 9 and 10, is being presented by J. Wray & Nephew Limited’s Appleton Estate Jamaica Rum brand in partnership with the Jamaica Tourist Board and the Tourism Enhancement Fund. It aims to promote Brand Jamaica, boost tourism in Kingston, and showcase Jamaica’s cultural excellence in rum, food, and music.