Sat | Dec 10, 2016

Sour grapes, perhaps, LIME?

Published:Wednesday | April 1, 2015 | 12:00 AM

THE EDITOR, Sir:

I write following the coverage received by Digicel's O'Hara marketing stunt at the weekend. Personally, I find reading the coverage rather amusing - specifically, the tone of grave seriousness with which it is all being taken.

I find myself asking: Have we lost our sense of humour? As I believe this was a tongue-in-cheek move that left LIME with egg on its face, and their response of fury as per this paper's front page Monday, only serve to give the event even greater momentum.

My interpretation of it all is that LIME is coming across like it's a case of sour grapes. To me, their response screams, "I wish we had thought of it!"

If the saying 'all is fair in love and war' applies to marketing stunts, the score is Digicel 1, LIME 0.

But I hope this isn't the last battle. I hope this forces these companies to continue to raise their game in thinking of ways to engage their customers - as they should.

WILLIAM J. STEWART

Kingston 6