Wed | Jan 23, 2019

Athletes should benefit from Champs

Published:Friday | April 3, 2015 | 11:02 PM


There has been a flurry of opinions as to the recent decision by Jamaican super youth athlete Michael O'Hara, to display a motivational quote on a jersey while competing at the ISSA-GraceKennedy Boys and Girls Championships.

The issue persons should be talking about is the real value these athletes get from the championships. ISSA continues to rake in millions from sponsorship and other revenue, and sponsors claim increased brand recognition. But what of the athletes?

I am pleased that companies such as Digicel have seen the importance and have been proactive in sponsoring youth and junior athletes in Jamaica. I don't know the personal situation of O'Hara, but an endorsement and sponsorship of this kind from Digicel should be motivation for other companies to get on board and assist athletes, not just to increase their sales figures, but to show their true corporate social responsibility.

In all of this, the real winner of ISSA Champs should be the athletes, who are excelling but need that extra boost to get where they want their career to be, or assist them with their future college expenses.


Greater Portmore, St Catherine