THE EDITOR, Sir:
I am more than a little concerned about all the recent drama regarding our young star high-school athletes and how they are being handled by corporate sponsors.
I am happy that some of our athletes are being supported by corporate companies, but I cannot support what I see as exploitation and the lining up of some athletes with less-than-desirable characters and the projection of crassness
I still remember like it was yesterday, one major company parading a teenage star athlete through the streets of Half-Way Tree in a pretty car with two sexily clad women in the front seat - all this while children in school uniforms wined on each other listening to the most vulgar music imaginable.
And if that was not enough, it was followed up with the teenage athlete at a popular awards show making an award to an imprisoned and popular Jamaican DJ, whose lyrics are famously violent and filled with hardcore sexual content.
Corporate entities like the one that carried out these acts should know better. We cannot, on one hand, be pontificating about ethics and engaging in petty marketing arguments, while, on the other hand, supporting indiscipline and raucous behaviour that has long landed this country into a huge mess. I would urge the relevant authorities to have a word with the entity in breach; its shareholders should also raise alarm.
Karl Watson (Rev)