Tue | Apr 7, 2020

Ban advertisements promoting alcohol

Published:Saturday | May 2, 2015 | 12:00 AM


It appears that the various manufacturers and distributors of alcoholic beverages plan to make sure that the current and future generations of Jamaica will be all drunk and made useless.

I can't remember any time in the past that l have seen such sustained, in-your face bombardment to sell anything.

The companies have latched on to every possible opportunity to get their consumption messages out there.

From their sponsorship and direct involvement in the hundreds of parties across the country, including the much-touted Dream Weekend where we are reminded that 'Rum Rules', to major sporting events, including Premier League football to boxing, you name the event and the alcoholic-beverage companies are there.

The time has come for Jamaica to be more proactive in protecting its people.

We can start by banning the advertising of alcohol in public places, on TV and radio, and embark on a public awareness campaign to sensitise our most vulnerable to the negative health and social implications of alcohol consumption.

With the relaxation of the ganja laws and the very aggressive push by the spirits companies, we are mixing a deadly cocktail that will affect us for a long time to come.