Tue | Oct 23, 2018

PG for prime-time news hour?

Published:Saturday | August 20, 2016 | 12:00 AM


I get it. And though not a marketing expert by a long shot, I get that programmes are kept on the air pretty much through the support and/or sponsorship of various businesses and enterprises which invariably use the media to sell their products through advertising. That's simple enough, makes good business sense, and everybody wins.

But sitting in the living room with my 11-year-old daughter on Wednesday evening to catch the replay of Elaine's 200m win on the prime-time news hour proved more than a little unsettling, and I found myself doing damage control. It was that Magnum Tonic Drink advertisement - the one with the constant refrain 'tek charge'.

There were quick flicks during the run, but far from obscure and quite noticeable, one skimpily clad female rubbing up her rear side on to her ecstatic male counterpart. We saw it all on prime-time TV.

So yes, I am overreacting. I believe greater sensitivity could have been exercised. It would be very much appreciated for consideration to be given in terms of appropriately placing and timing certain advertisements, inclusive of the one in question and others that may be similar to it. The content of such ads may be acceptable culture-wide, and I respect that position.

But equally, let prime time be prime time - for our young, impressionable minds.

My kids do watch the news, as I'm sure other children do, and I would like to see that that continues.

Like I said, I am not a marketing expert, but one concerned

parent. Do 'take charge', TVJ, as I know you can. Do PG, please.