Mon | Sep 25, 2017

Pay attention, Scotiabank

Published:Friday | September 2, 2016 | 9:00 AM

THE EDITOR, Sir:

Safety is always a priority and should be encouraged and practised in the homes, schools, work, and all recreational and public places, especially on our roads.

I was, therefore, disturbed by two safety breaches in Scotiabank's promotional feature, 'The Teller', which was shown repeatedly in one of its branches on Thursday, August 25.

In the first instance, a young woman exited an ABM and joyfully rode off on a waiting motorbike. Neither she nor the rider wore a protective helmet. The second case was another young woman, fully immersed in online banking while travelling in the back of a car and not wearing a seat belt.

Marketers, through advertisements, try to promote the seemingly ideal life, the most desirable and glamorous, or the advantages and benefits which customers can expect to enjoy by accessing their goods and services. This is why matters of safety are not to be overlooked.

Whether the use of helmets or seatbelts in the specific scenes shown are only recommended (and not required law) does not erase the point. These devices do save lives.

Scotiabank Jamaica is a most prominent and good corporate citizen, and one expects them to encourage and promote practices that are definitely safe and healthy, and not the opposite.

Daive R. Facey.

DR.Facey@gmail.com