Tue | Jan 23, 2018

Telephone directory dancehall cover disgraceful

Published:Tuesday | December 6, 2016 | 12:00 AM


The Gleaner dated Thursday, December 1, 2016 published an interesting news report headlined Phone book backlash, which stated, in part, that the Jamaica Coalition for a Healthy Society had led a fearless campaign against the 2017 Yellow Pages directory with an offensive dancehall depiction on the cover which the JCHS said was spreading the "wrong values".

Consequently, the publishers of the Yellow Pages directory decided to publish another set of directories. The original one had on its front cover scantily clad women gyrating with men in what appears to be a dancehall session.

I commend the JCHS for spearheading that successful. It is important that companies in Jamaica publish advertisements that are not immoral, demeaning and contrary to proper moral values, standards and principles. That dancehall scene was disgraceful, and for the publishers of the Yellow Pages directory to have approved such a front-cover scene is an indictment on them. Companies have a profound responsibility to maintain public and civil respect for us Jamaicans.

Undoubtedly, dancehall culture has damaged the moral fabric of this country, and that is why the level of public conduct is so disgraceful and scandalous.

The Holness administration should resuscitate the Values and Attitudes Programme started by former distinguished prime minister, P. J. Patterson. It is well needed at this time when values, principles and moral standards are at an all-time low.

A country cannot progress economically and otherwise with declining standards.