Thu | Jan 18, 2018

Letter of the Day | Think beyond narrow interests

Published:Wednesday | December 28, 2016 | 12:00 AM


Recently, I listened to the host of a local television programme giving his views on one member of the church's response to the design of the telephone directory's cover. As a member of the church, I stand in support of that individual's objection. Here is my reason. It must be acknowledged that it costs money to advertise. Those who buy and sell advertising space and time know the value of placing symbols, images and sounds before the public. It pays huge dividends because of the power of the media to influence thought and behaviour. Media houses live or die according to their ability to attract the advertising dollar. Why, then, do we try to deny that this power exists when it concerns our morality?

Some have made vitriolic and condescending statements in response to the comments made by the church on this matter. These commentators, however, do not usually offer a solution to the growing challenge of our young people's inappropriate sexual activity. Recently, this newspaper carried a letter by a writer who was bemoaning the overt sexual behaviour of young people in the back of a bus. The young people apparently did not care that they were being observed, and would not respond to reprimands.




How did we get here? It did not happen overnight. A small rut in the road will become a large pothole if left unattended. The critics would have us believe that the church has overreacted. The truth is that the Church has not been sufficiently vocal over the years. Standards of behaviour have changed partly because advertisers and media houses have valued their individual 'rights' over the common good.

Vision can be described as the capacity to see the future significance of a present course of action. Not everyone understands the need to speak out against the 'little' things today, because not everyone can see their larger implications for tomorrow. Let those who speak do so from a larger place than their own narrow interests.

H. Jean Fisher

Runaway Bay

St Ann