Wed | Jan 16, 2019

SportsMax: Winter Olympics available on app and free-to-air TV

Published:Saturday | February 17, 2018 | 12:06 AM


I write in response to a letter written by Claude Wilson, titled 'Furious over SportsMax monopoly on Winter Games', published in The Gleaner on Tuesday, February 13, 2018.

The team at SportsMax understands Mr Wilson's passion for supporting Jamaica's representatives and watching them do well at the 2018 Winter Olympics in Pyeongchang, South Korea. This is one of the reasons we decided to purchase broadcast rights for the Games in order to make it available to viewers across the Caribbean via four cable channels: SportsMax, SportsMax2, CATCH & CATCH2, as well as up to eight dedicated Olympic channels on the Play Go app.

Anyone with a smartphone can download the Play Go app and access Winter Olympics content on up to 12 channels via Wi-Fi or mobile data connection while on the go. This convenient option gives customers added flexibility so that they never miss a minute of the action.

That said, we understand Mr Wilson's point of being accustomed to watching the Games via the overseas channels. However, in this instance, those channels do not have broadcast rights to show the Winter Games in the Caribbean.

Knowing this, SportsMax has entered into agreements with several free-to-air TV stations across the Caribbean to show live and delayed broadcasts of the Winter Games. In Jamaica, CVM Television is the approved broadcaster, and Mr Wilson can tune in at no additional cost to watch his preferred winter sport.

We thank Mr Wilson for his suggestion that SportsMax could sell advertising spots in order to subsidise the cost of providing the content to all cable subscribers. However, this would only be viable if SportsMax operated a free-to-air model.

We hope that Mr Wilson enjoys the Games via all the cable and free-to-air channels that we have made the Games available on, especially on the Play Go app, and look forward to his feedback on that experience. The app can be downloaded via Google Play or Apple Store and features all the action as Jamaica goes up against the rest of the world.


President and CEO, SportsMax