Fri | Oct 19, 2018

Red Stripe strays in marketing thrust

Published:Tuesday | July 31, 2018 | 12:00 AM

THE EDITOR, Sir:

I'm a beer sipper, starting from my father's glass mug around 10. I'm also a strong supporter of the preservation of social history, national things that are iconic.

I was surprised how upset I was when Miss Lou died even though she had long retired and gone to Canada.

I totally agree with Hylton Dennis in his July 29, 2018, Sunday Gleaner column titled 'Know your drinkers, Red Stripe' regarding the marketing thrust of the beer company.

Sure, those 30 and under can be part of the campaign, but not be the main focus, as the majority of them are NOT seeking mellow and cool. Let the growing "outside of the perceived demographic" take place gradually. If four ads are to be run, one should target them; the others more mellow.

Enough of the teeny boppers in everything and everywhere.

MARIE DAVIS

msndvs1@hotmail.com