Sat | Sep 23, 2017

Appleton Estate gets a new look

Published:Friday | March 4, 2016 | 3:10 AM
The new labels of the Appleton Estate Blends
The first female Master Blender in the world Joy Spence with her porteje David Morrison.
Cheers from the The Courtyard by Marriott: The hotel's Guest Care Manager Lee-Ann Godfrey and General Manager enjoying cocktails at the rebranding launch of Appleton Estate Rums at Boon Hall Oasis last Sunday.
T.M. Traders' Warren Burrowes and Simone Lee pose for this quick pic before enjoying the cocktail hour
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The lush gardens of the Boone Hall Oasis in Stony Hill was the perfect setting for Appleton Estate Jamaica Rum to host a dinner to celebrate the new image of its range of products last Sunday evening. The event, attended by specially invited guests and Appleton Estate corporate customers, was a blend of good food, good music and above all good vibes shared over delicious cocktails.

Now part of global Wines & Spirits company, Gruppo Campari, the change as part of a global repositioning of the brand. Appleton Estate VX is now the Appleton Estate Signature Blend, Appleton Reserve is now the Appleton Reserve Blend, and Appleton Estate 12 year old is Appleton Rare Blend-12 Year Old.

The names and packaging for their luxury variants: Appleton Estate 21 Year Old Jamaica Rum and Appleton Estate 50 Year Old Jamaica Rum Jamaica Independence Reserve, remain unchanged.

All the bottles caps now boast the signature of Joy Spence the world?s first female Master Blender. It was a delightful evening of a signature six course meal and a tantalising performance by Taurus Riley. Here are the highlights.