Tue | Aug 22, 2017

Get healthy with ‘Happy’ Foods

Published:Wednesday | March 29, 2017 | 3:51 PM


Fresh off the launch of their LIVE BETTER campaign a few weeks ago, CB Foods introduces the first of their new product lines — ‘Happy Foods’.

Expanding beyond their offerings of chicken, pork and eggs, CB Foods is launching a range of convenient ready-made foods that are geared towards inspiring a healthier lifestyle under the new brand. Focusing on freshness using locally produced ingredients, this new product line offers a variety of pre packaged meal options that you can simply take home and put on a plate, in a bowl, or toss in your lunch bag to take on the go.

 “We’re thrilled about this product line because it gives people options, foods that are healthy, convenient and affordable,” shares Alicia Bogues, brand manager CB Foods Ltd.

The first set of products under the Happy Foods brand will be Jamaican soups — chicken pumpkin and red peas with pig’s tail — made with authentic flavours, seasonings, spices and love — just the way our Grandmas would.

“Canned soups are high in additives and preservatives, they’re usually imported, tend to be expensive and, most importantly, don’t generally capture the authentic Jamaican flavours many of us are looking for, and that’s why we created Happy Foods Soup,” explained Bogues.

The brand rolled out on to supermarket shelves over the weekend in an exclusive six week partnership with Hi-Lo Food Stores in four of their locations. Since March 25, the soups are available at Hi-Lo Cross Roads and Liguanea, and in another two weeks will be available at the Manor Park and Barbican stores. Once the introductory phase is complete, the company plans to extend their reach island wide.

Gungo peas and pepper pot flavours are also in the pipelines with much more to come, so stay tuned!