Tue | Aug 22, 2017

Who's Driving you?

Published:Friday | August 4, 2017 | 8:01 AM
There you go! Georgette Hughes (right) ensures that Kaydian Lee is fitted with her Drink Right armband before she enters Reggae Sumfest.
Sustainability Manager at Red Stripe Garth Williams, presents a token to Talia Soares, Red Stripe Drink Right Ambassador and TV presenter, as part of the beverage company's thrust to promote responsible drinking and encourage patrons to use a designated driver at social events.
Rebecca Harper, general manager of Hope Zoo, shows off her Drink Right gift from Ricardo Nuncio (left) Red Stripe managing director, and Garth Williams, sustainability manager.
Michelle Jackson (centre) designated driver for her friends, Tara Jackson (left) and Jody-Anne Wallace-Williams at Reggae Sumfest.
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As we move into another weekend of partying, its important to think about the message of Red Stripe's Drink Right campaign — #WhosDrivingYouJa.

Launched at the recent Reggae Sumfest promoting the designated driver narrative, guests were encourage to Drink Right -right age, right amount, right way. The #WhosDrivingYouJa campaign honours the designated driver as the hero of the party, and aims to mitigate against the adverse effects of driving under the influence of alcohol. 

Remember to appoint a designated driver this weekend.

Here are some highlights from the campaign launch.