Who's Driving you?
As we move into another weekend of partying, its important to think about the message of Red Stripe's Drink Right campaign — #WhosDrivingYouJa.
Launched at the recent Reggae Sumfest promoting the designated driver narrative, guests were encourage to Drink Right -right age, right amount, right way. The #WhosDrivingYouJa campaign honours the designated driver as the hero of the party, and aims to mitigate against the adverse effects of driving under the influence of alcohol.
Remember to appoint a designated driver this weekend.
Here are some highlights from the campaign launch.