Red Stripe bags Diageo awards
Red Stripe shone bright at the annual Diageo Latin America Awards and the recent Caribbean Spirit of Supply Awards, taking home three awards, namely, the Innovate at Scale Team Award, Advantage in Route to Consumer Team Award, and Zero Harm Individual Award.
For the Innovate at Scale Team Award, Red Stripe was recognised for its agility in bringing new products to market in response to consumer demand. In January, Red Stripe installed a flex line, which equips the brewery to produce bottles ranging in sizes from 200ml to 1.5 litres, as well as canning capabilities. Chief among those innovations were the 1 litre Red Stripe and Guinness, which has been well received by consumers since their launch in March.
"The team has shown how to be restless and agile," said Shane Healy, Red Stripe's head of supply. "They have shown their passion and agility as the product began to fly off the shelves faster than expected. All worked tirelessly across the supply chain to create a hugely successful innovation launch we are all proud of."
The joint venture between Pepsi and Red Stripe, Celebration Brands Limited (CBL), also earned the company an award in the category of Advantage in Route to Consumer. CBL was established as the sales and distribution arm of both companies, with the main goals being to enhance cost efficiencies, optimise route to market by establishing a flexible and sustainable sales and distribution model, and create a performance-driven culture.
Since its launch in April 2013, CBL has opened six distribution centres and six sales offices and employed more than 400 full-time employees.
To top it off, Red Stripe's safety manager, Cleve Henry, won the Zero Harm Individual Award. Among other things, Henry was cited for keeping the plant at a 97 per cent compliance to Severe and Fatal Incident Prevention during a period when Red Stripe was undergoing major concurrent projects as part of its brewery optimisation.