Red Stripe launches Learning for Life, Project Grow
Twenty-eight students began their life-changing journey as a part of the Diageo Learning for Life Programme on Monday, September 8, with the goal of becoming agriculture entrepreneurs.
This brings to 11,528 the number of Jamaicans who have been enrolled in the Red Stripe-led skills-training intervention since its inception in 2008.
This latest addition to the menu of projects under the Diageo Learning for Life Programme, Project Grow, is a key element of Red Stripe's groundbreaking agronomic agenda to use locally grown cassava as a main ingredient in the brewing of its world-famous beer.
The nine-week programme is a partnership with the Caribbean Agricultural Research and Development Institute, and will cover training in land preparation, all the way through to crop harvesting.
The practical sessions will be held at Red Stripe's 36-acre pilot farm, at Bernard Lodge, St Catherine, which is expected to produce 500 metric tons of cassava by the end of the year.
"We are extremely proud of this particular Learning for Life programme because it feeds directly into our sustainability agenda of using local produce grown by Jamaicans, who are trained by us, to produce Red Stripe beer," said LeVaughn Flynn, Red Stripe's senior communications manager and project lead.
"This is a win-win for all involved and the bigger the project gets, the more lives will be directly impacted through this educational programme."
In the next five years, Red Stripe plans to cultivate 2,400 acres of cassava, leading to the creation of 2,400 new jobs, through its farm and the cassava processing plant, which will be installed at its Kingston Brewery, early 2015. Students enrolled in the programme, who successfully complete the assessment administered by HEART Trust/NTA, will receive Level 1 certification and will be among those employed on the farm.