Q is the key this Christmas
Randy Bowman, Assistant Lifestyle Coordinator
After three months in the making, on Wednesday, Wray & Nephew White Overproof Rum was more than pleased to launch its Q Is The Key promotion - one of the largest campaigns in the brand's history.
For the promotion which runs from October 13 to December 31, two persons will each win one of two brand-new WIHCON homes located in the residential developments of The Meadows of Irwin in Montego Bay and the Jacaranda in St Catherine. During the promotion, consumers will also have a chance to win more than 2,000 weekly prizes worth more than $16 million. To enter, consumers will text in the seven-digit code under the label on the 200ml Wray & Nephew White Overproof Rum. Instant winners will know if they have won either another Q, $200 phone credit or $10,000 in cash.
Group brand manager for rums at J. Wray & Nephew Limited, Cecil Smith, was enthused about his brand's latest promotion: "Owning a home is a life-changing experience, but unfortunately is out of reach for too many Jamaicans. In celebration of our brand's Jamaican spirit, we found it imperative to give back to our consumers in the best way we could, by giving them a piece of our country that they can call their own."
He thanked WIHCON for the partnership, noting that the spirits company will also be insuring the homes for a year.