'Stop relying on sentiments of Jamaican coffee superiority'
The President of the Jamaica Coffee Growers’ Association says Jamaica needs to stop relying on the idea that the country produces superior coffee and begin the work necessary to secure and satisfy markets for the commodity.
Donald Salmon says there is not empirical evidence on the real demand for Jamaican Coffee.
He says this data is needed so that industry players can be aware of the how much coffee needs to be produced.
According to Salmon, there are coffees from other countries that are just as good and if Jamaica is not producing enough coffee, it could even lose existing markets.
Salmon says the country needs to seek out new markets for its coffee instead of just depending on Japan.
At least 80 per cent of the coffee produced in Jamaica is sold in the Japanese market.
In the meantime, Salmon says there needs to be a plan for attracting back farmers who have left the industry in the last five years.
He notes that coffee prices have gone up and that could help to get those farmers to return.
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