cORPORATE SOCIAL RESPONSIBILITY FORUM ON TODAY
THE JAMAICA National Building Society (JNBS) Foundation, in collaboration with CUSO International, a Canadian non-governmental organisation, has spearheaded an educational forum to highlight the correlation between corporate social responsibility (CSR) and business performance from the economical and community perspectives.
The seminar, under the theme, Promoting Socially Responsible Business Practices in Jamaica's Medium-Size Companies will be held at the Terra Nova All-Suite Hotel today.
Several case studies of small to medium enterprises which have successfully carried out their respective CSR responsibilities will be highlighted, and there will be presentations about the current local business landscape, as well as corporate attitude towards the practice of CSR.
Sean Keown, strategy consultant at Monitor Deloitte in Canada, and a CUSO volunteer currently on assignment in Jamaica with the JNBS Foundation, will be the main seminar presenter.
He said his presentation will highlight research findings on seven entities which have successfully implemented programmes as a commitment and demonstration of their social responsibility.
"I have met with businesses in diverse industriesfinancial services, agro-processing, hotel and tourism, whose management reported tangible benefits from incorporating CSR activities in their operations," Keown stated. "And the findings revealed that they all achieved notable improvements in revenue, brand recognition, increased community presence and employee satisfaction as a result of executing socially responsible programmes."
Saffrey Brown, general manager, JNBS Foundation, said the event will present CSR in a dynamic way, bringing to the fore the opportunities that it can yield from social and economic perspectives.
Other speakers will include Onyka Barrett, Jamaica programme director, CUSO International; Brigette Levy, director, Centre for Social Responsibility; and Rhys Campbell, head of economic development, at the Jamaica Public Service Company.